New Subscriber - What am I looking at?

[TeamAguilar]

I just become a PRO subscriber and feel a little overwhelmed. Where do I start?

Feedback would be greatly appreciated. What is sparking my interest are the items listed below on the image attached. Specific items are,

• Internal Equity-Passing Links
• Total Internal Links
• Total Links

MOZ.png

[SamuelScott]

Thanks for the question! I don't work for Moz, but I just wanted to direct you to the help guide for the Link Analysis page that you have cited. That general part of the Moz website should be able to help you with any questions on Moz Pro / Moz Analytics.

As far as the meaning of the terms you cite:

Total Links -- All external and internal links (of all types) pointing towards a given page or website as a whole.
Total Internal Links -- All links to a given page on your website or the website as a whole from pages on that website.
Internal Equity-Passing Links -- All internal links that pass "link juice," meaning that the "nofollow" attribute or other preventative methods are not being used.

I hope that helps!

[MattRoney]

Samuel pretty much nailed it up there. I'd only make one change—that particular Help article is actually referring to the Link Analysis section of the old Pro app. You can find the corresponding article, updated for Moz Analytics, here:

http://moz.com/help/guides/links

For an excellent overview of all the tools in Moz Analytics, you can also take a look at our Getting Started guide, which can be found at http://moz.com/help/guides/getting-started.

Does that help at all?