Adding social media to SEO service

[lfrazer]

Hello,

I have been struggling to handle and recommend social media work from my clients to help with their rankings and online presence. Often, it is ignored; however, as everyone knows only so much benefit can be gained through directory listings and stellar on-page optimization. I am wondering if someone could lend a hand on how they take over the social media tweeting/blogging/content etc for a third party so that it is still authentic both to their clients, and also seemingly to Google? Any insight would be helpful! Thanks in advance!!!!

[Ray-pp]

It sounds like your struggling with demonstrating the value proposition of an effective social media presence to your customers. I'd start with the following:

• Develop a flexible social media content framework

• Show examples of content creation/ideation that is related to the customer's niche

• Establish a content strategy for the customer

• Explain why the content strategy adds value to their business (why consistency matters!)

• Set clear goals and expectations

• Without them, you and your customer will not understand the success or failure of the campaign

Make sure to clearly outline the time requirements and expectations. Use case studies and statistics to convince the customer about what's good for them (i.e. not every campaign should be measured by sales, maybe specific engagement is the metric to watch for success).

[SEO5Team]

I would also suggest looking into a tool like Hootsuite that allows you to post content on multiple social media properties using one interface and has strong analytics built in. You might also find the below links helpful.

Social Media Automation Tools

Beginners Guide to Social Media - MOZ

Cheers,

SEO5..

[benjaminmarcinc]

If you do blog posts as part of your seo plan maybe promote those new blogs on their social media outlets, to draw more attention to the post and also build the brand. Hope this helps.

[lfrazer]

Thank you all.. this is very helpful.