Adding videos to a website

[nyc-seo]

Hello!

We are producing multiple videos (each about 1-minute long) for a company website. We have decided to use Wistia to host them, in order get the full SEO benefits of links to the videos.

I have two questions:

1. Would it definitely be better for SEO to divide up the videos and place them on the various existing pages of the site that are related to the video content, rather than putting all the videos together on a separate video page?

2. If we do put different videos on different pages, would it be a bad idea also to have a video page with all the videos together? Would this be considered duplicate content?

Thank you very much!

[trung.ngo]

I'd recommend going with option #1. The pages already have some history and, also, has some crawlable text content that would support the video. You may want to add a video transcription to provide additional context and crawlable text for search engines. Also remember to mark the videos accordingly (https://support.google.com/webmasters/answer/2413309?hl=en) and to create and submit a valid video XML sitemap to the respective search engines.

As for the video landing page, I think it's fine if it useful to users- which I think it is. It should not present duplicate content issues if it is just a video thumbnail and short description. If you're really concerned though, you could always add unique content to the video landing page. What page copy might be useful to users who are landing on the page for the first time from a search result? How would you describe to the user what the group of videos are and what type of videos they might find? This could all be useful to users and also help to differentiate the page.

[cathibanks]

I agree.  Option #1.  And, maybe on your video page you could have links to each of the videos rather than the videos themselves in order to eliminate the duplicate content issue.

I think #1 wins.  

[nyc-seo]

Thank you, cathibanks!

[nyc-seo]

Thank you, trung.ngo! I appreciate your thoughts. Yes, we have transcriptions and are submitting site maps.