What is happening with this page's rankings? (G Analytics screenprint attached) help me.

[followuk]

Hi,

At the moment im confused. I have a page which shows up for the query 'bank holidays' first page solid for 2 years - this also applies to the terms 'mothers day', 'pancake day' and a few others (UK Google). And there still ranking.

Here is the problem: Usually I would rank for 'bank holidays 2014' (the terms with the year in are the real traffic drivers) and would be position 3/5. Over the last 3 months this has decayed dropping position to 30+.

From the screenprint you can see the term 'Bank Holidays' is holding on but the term 'bank holidays 2014' is slowly decaying. If you query 'bank holidays 2015' we don't appear in rankings at all.

What is causing this? The content is ok, social sharing happens and the odd link is picked up hear and there. I need help, how do I start pushing this back in the other direction, its like the site is slowly dying.

And what really kills me, is 2 pages are ranking on page1 off link farms.

URL: followuk.co.uk/bank-holidays

serp-decay.jpg

[WhoWuddaThunk]

Any chance you've been taking screen shots of this SERP to keep track of the changes?

[SEO5Team]

I see Bank Holidays also dropping to the 9th spot. Lots of .gov sites are ranking in the top 5. Same for the 2014 keywords.

[followuk]

Thanks for reply.

im sorry to say no. What would you be looking for if i had?

[followuk]

Im seeing lots of flux on the bank holidays term. As you say 9th then back to 5th then 6th etc.

wiki and .gov have been in the top 5 before i even moved in (2years back) so these were they guys i was looking to beat at one point, some times even jumping above for a week but now im just trying to stay on page 1.

[SEO5Team]

Let's look at one of the pages ranking higher than yours:

http://resources.woodlands-junior.kent.sch.uk/customs/bankholidays.html

This site has a DA of 74 as compared to yours with a DA of 18. I would look at the on page and the off page optimization efforts for all the non .gov sites as they are the best ones you have a chance of beating in the rankings.

Hope this helps.