Infinite scroll SEO

[stackstreet]

I was curious about the implications of Infinite scroll homepages on SEO, and more specifically, no-indexing subpages of the homepage (ie  www.homepage.com/page/2/ ).

I know its often a good practice to noindex subpages of archives, but in this case, would it be a bad idea?

Thanks!

[AlanBleiweiss]

Infinite scroll is fine for SEO, as long as you include code that forces a unique URL at a certain point in the scroll, to emulate a new page.

Now - if you have that on category pages, and thus provide a crawlable, indexable group of pages with proper pagination best practices, you don't need that on the home page. The key though is you need at least one proper way for search bots to get to all your content through HTML links.

If you don't have separate categories, and if the home page links are the only way to get to that content, then having page 2, page 3 is critical - and should not be blocked from search bots for crawling or indexing.