Loading Content Asynchronously for Page Speed Purposes?

[theLotter]

Pages for my companies play process load slowly because the process is heavy.

Below the play process there is a block of text, put mostly there for SEO purposes.

R&D are proposing to load the SEO Area only after the play process is loading.
This seems like a very bad solution, because loading the SEO Area asynchronously will make the content unreadable to Google.

Am I missing something?

[ericnkatz]

If its a matter of presentation, where they want the page to load everything prior to displaying any content then perhaps a better solution would be to use CSS and JS to position the SEO content area to be offset by the browser height (so it is below the fold) and then locking the vertical overflow of the page until after the play process loads - then unlocking the overflow and just reseting the positioning of the SEO content.

I guess, I am not sure why your devs are proposing to load the SEO content area asynchronously after the rest of the page loads when generally SEO content is probably the lightest part of your page load.

[theLotter]

Thanks for the response!

Do you have a link explaining your solution to someone a tad less technically advanced than you

[Martijn_Scheijbeler]

I'm with Eric on this, it seems highly unlikely that only loading a block of content is causing a load on your pages. I would start with teaching your developers what the best purposes are for SEO so that they can come up with better alternatives for these kinds of situations. That might pay off best in the end.