Whats wrong with meta title? In SERP it looks different.

[Absurdus]

Hi,

can someone tell me why my meta titles looks different in SERP?

I use Prestashop CMS and meta title in many pages looks similair to this one:

Puodų Rinkiniai | Puodai | Iki -40% Akcija | ŠefoSvajonė.lt

And in SERP it looks like this:

Puodų Rinkiniai - sefosvajone.lt. sefosvajone.lt

Why can this be? Its freshly indexed. Rather than set Meta Title text it shows just name of the Product or Category and then shops adress twice or sometimes once.

Thanks!

[WilliamKammer]

Matt Cutts covered this a couple months ago. Depending on the query you used, Google reserves the right to change the title based on what they believe would be better for users. Is it actually better for users? We may never know, but that's how things are right now. I linked the Cutts video below:

https://www.youtube.com/watch?v=L3HX_8BAhB4

[Absurdus]

Thanks for your reply. Is there a way I can avoid these changes? Because its not better for our shoppers at all. Because I see other pages has Titles they want, I wonder why wont Google allow us to have what is best for our clients.

[WilliamKammer]

You can alter your titles and see if that helps, but in the end it's a matter of seeing how Google is changing your titles and then creating a title that's a compromise between what you want and what Google wants. And even in the that case, Google might not listen.