Distinguish a Post from a Category

[revimedia]

Hi Community,

The company I work for wants to create a blog as a subfolder from https://www.petpremium.com/ (we are working on it's structure yet). Our main site its build on wordpress and so our blog (with a differente design).

What would be the best way to distinguish a post from a category if they are in the same level of the url, example (example.com/blog/CATEGORY/  and  example.com/blog/post-name-here). Or should a post always be under a category?

Im asking this because the way we have it, we need to place a .html at the end of the title to make it clear that the title is NOT a category or tag.

[SamuelScott]

I'll use Moz as an example. Category page: http://moz.com/blog/category/technical-seo (so, your first thought was correct)

Personally, I agree with and use this approach because it makes logical sense from a hierarchical standpoint. As you go down from the home page to a blog page (or any section page) to a category page to an individual post, the focus becomes narrower and narrower. So it's more intuitive for Google to understand what your site is all about.

I hope that helps!

[DanielMulderNL]

Hi,

Use schema org 2.0 tags for pages and blog post entries. Google uses these to distinguishes between the two. Use page tags for the category and blog page templates and blog post tags for the posts. A blog home page is essentially a categories page that displays all posts for all categories and shows an excerpt and deep link. Use rel previous / next for pagination for these pages.

Then implement a 3-link system for authorship which is optimal for blog seo. Each author has a author page on the domain and all post for an author point to his / her author page. Use the rel=author tag for blog post with the author name in the byline linking to the author bio page. Link the author bio page to his Google+ personal profile with rel=me and make sure they link back from there profile to the domain of the blog under the tab About and then Contributor to. Place a Google+ badge for pages on your blog page and presto your are a nasty mean blog.

Hope this helps.

PS. see the diagram for 3-link schema. It's Dutch but still understandable I think/hope.

Daniel

google-authorship-3-link.png