Will Adding Clickable Menu Improve Conversions for Product Pages?

[Kingalan1]

My site is www.nyc-officespace-leader.com, a real estate web site.

The product pages are listing pages such as

http://www.nyc-officespace-leader.com/listings/303-broadway-building-office-sublet-11189sf

If a visitor wants further info they must click the “Interested In This Space, Contact a Broker Button”. They then directed to a form like:

http://www.nyc-officespace-leader.com/contact-us?from_listing=303-broadway-building-office-sublet-11189sf

Conversion rates are bad. Not many visitors complete this form.

Would conversion rates improve if we provided 5-6 clickable options beneath the listing photo, options, such as “Send Me Floorplans”,  “Send Me More Photos”, Tell Me About Off Market Listings”, “Show Me This Space”?  In order to receive this info visitors would need to release their email, company name and name. We would remove the “Interested In This Space, Contact a Broker Button” and somehow display these options instead.

I would think that placing these options immediately beneath the listing photo would induce higher conversions rather than forcing the visitor to go to an additional form. These items are pretty useful, so visitors have an incentive to provide basic info.

Does this seem like a reasonable assumption?

Also, is there a clean, elegant way to display these options, maybe a pop up rather than designing these options into the listing page?

Thanks everyone!! Alsn

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[EGOL]

I think that you are going to get shoot-from-the-hip advice here.

Have you considered getting someone like SiteTuners to put some science into this "most important page on your website"?

Do this one time and you will learn a lot of things that you can apply many places.  The earlier in your web experience that you learn these things the greater their value.

I am not affiliated with SiteTuners other than getting their advice on a few things.

[LesleyPaone]

If it were me I would start trying tests. You can use something like visual web optimizer and run different tests to see which variation gets the highest click through rate. Also, one test I would run is to see if you have a modal pop up after say 20 seconds or so, with the form in it, if it would work better at converting.

[Kingalan1]

Hi Lesley:

A visual web optimizer is something like Optimizely?

What is a modal pop up?

Thanks, Alan

[LesleyPaone]

It is just like optimizely. A modal is that new kind of pop up that covers a web page like when you visit here, http://www.allmodern.com/  they have one for their mailing list.

Webengage has a pretty good offering, they have exit intent targeting, that can show a pop up when someone is trying to leave and a few other things such as that. There are several services like them that can help conversions if done correctly.