PissedConsumer.com URL structure for SEO vs the rest of the world - Expert Opinion Wanted!

[RNRSEO]

This post is deleted!

[SlavaRybalka]

Ok, first thing to understand here is to take a look at how Google regards subdomains - see the video attached.

I heard before, that the difference is that when you have a subdirectory, then the pages in that subdirectory count towards the overall authority of your main domain, whereas if you have a lot of subdomains, they are regarded by Google as separate websites, not connected to your main host.

However, I believe that by using the strange URL structure they are using:

http://silverleaf-resorts.pissedconsumer.com/complaints.html

they are making a connection between the subdomain and the page on some level that Google recognizes as a signal to put it all together. This is just a guess.

Another thing to pay attention here is that when they use

http://silverleaf-resorts.pissedconsumer.com/

the key phrase "silverleaf resorts" is placed right at the beginning of the URL, which in my opinion influences the position in search results.

matt-cutts-talks-subdomains-vs-subdirectories-2012-10

[David-Kley]

"the key phrase "silverleaf resorts" is placed right at the beginning of the URL, which in my opinion influences the position in search results."

This is exactly what I was thinking. The way they have it set up makes perfect sense, since consumers will often type in the name of the business first, then "reviews" or "complaints" second.

Seems like they have their URL structure set up to the closest it can be to the company name without being sued lol.

[Vizergy]

I agree.  You don't even have to put 'reviews' or 'complaints' in your query and they rank.  My guess is that you can pay to have the bad reviews removed... so by working hard to rank page one for the company's name.... BOOM, revenue.