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    4. Page missing meta description some times a good thing?

    Page missing meta description some times a good thing?

    Web Design
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    • DanielMulderNL
      DanielMulderNL last edited by

      Just courious to why http://moz.com/learn/seo does not appear to have the meta tag:

      name="description" content="">

      Is this purposely done this way for some reason? Or has it become less important?

      Just curious.

      1 Reply Last reply Reply Quote 0
      • Ray-pp
        Ray-pp last edited by

        Yes, Google recommends to leave the meta-descriptions empty rather than have non-unique meta-descriptions.

        http://www.seroundtable.com/google-meta-descriptions-17695.html

        http://searchenginewatch.com/article/2308339/Matt-Cutts-Create-Unique-Meta-Descriptions-for-Your-Most-Important-Pages

        junseth 1 Reply Last reply Reply Quote 1
        • Cyrus-Shepard
          Cyrus-Shepard last edited by

          With meta descriptions, if often dealer's choice. If you don't provide a meta description, Google's search snippet will pull the relevant text from your page that matches the user's query, which sometimes may help click-through rate.

          On the other hand, a well crafted meta description can also help attract the right kind of clicks.

          In this case, however, I fear it was just plain oversight. We update this page a lot, and I believe the meta description simply got lost in one of the many development cycles. So thanks for the heads up!

          1 Reply Last reply Reply Quote 1
          • junseth
            junseth @Ray-pp last edited by

            I generally leave all meta descriptions blank. Once a month I pull down our webmaster tools ranking and clickthru data, and figure out what the average clickthru is on our keywords. When a keyword is under performing on clickthrus, I will go to the ranking page, and make adjustments to the meta information.

            1 Reply Last reply Reply Quote 0
            • DanielMulderNL
              DanielMulderNL last edited by

              That's probally the only answer I could think of. Thanks.

              1 Reply Last reply Reply Quote 0
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