Adwords Remarketing Advice - Low Traffic Pages

[Antony_Towle]

Moz,

I am just looking for a little advice if anyone has any experience with Google Adwords and remarketing in particular,

I am currently looking through the Adwords help pages to gain a better understanding of how Adwords remarketing works, from what i gather this can be a really useful resource to use in certain industries and i have a lot of ideas and scenarios where i think this could work really well,

I am just trying to get a good understanding of the how remarketing lists are built up,

Using Rule based targeting for visitors that have visited a specific page that gains roughly 1200 unique visits every 60 days, so i have set the membership duration to 60 days,

So if i use the visit of this page as a rule for my list, then in a little less than 60 days time then my custom ads should start appearing to these previous visitors ?

My Question

Am a right in thinking the remarketing list is like a funnel, once 1000 visitors are added to this list/funnel then my ads will start showing, but then as those visitors in the funnel have reached the 61st Day they will be removed, and replaced with the new visitors being added to the list for that day ? Aslong as my list remains above 1000 visitors it will continue to show, but if i were to drop below 1000 visits within that 60 days my ads would not be visible ? so i would need to potentially extend the membership period if this happens ?

Apologies as i really struggled to explain this question as best as i can

Hope someone can drop me a quick comment and straighten this out to ensure that i am on the right track and i am understanding this correctly

Thanks a lot

James

[john4math]

You have this right, more or less.  For display remarketing, they only require 100 people to be cookied to start serving ads, according to this.  People will cycle in and out of the list based on when they were cookied, like you outlined in your question.  So the list will increase for 60 days, and then likely will steady out if your traffic is relatively steady as new visitors arrive and non-recent visitors are removed from the list.

If you get Adwords remarketing up and running and it's working well, try it out on more pages or flows on your site.  If you want to try it out based on events on your site, you try Google Analytics Remarketing without adding more code to your site (note that this type of remarketing is not supported for search remarketing).  When it's time to branch out, there are a few more larger platforms you can try out remarketing on:

• Remarketing outside of GDN (we use and like Adroll for this)
• Twitter
• Facebook

[Antony_Towle]

Thank you John,

This is the support i needed,

Thanks for the additional info, i was looking at Analytics Remarketing , looks very useful

James