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    4. Does showing the date published for an article in the SERPS help or hurt click-through rate?

    Does showing the date published for an article in the SERPS help or hurt click-through rate?

    White Hat / Black Hat SEO
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    • WebServiceConsulting.com
      WebServiceConsulting.com last edited by

      Does showing the date published for an article in the SERPS help or hurt click-through rate?

      1 Reply Last reply Reply Quote 1
      • RobertFisher
        RobertFisher last edited by

        WebService,

        Hopefully, you realize this is going to be a question with opinions; IMO, it likely has minimal effect on the click through rate. What I have always believed (and we typically show the date on most of our own/client posts) is when someone lands on something thinking they are getting the query answered and they learn that the info is 3 months or 3 years old depending on the topic, they leave. Personally, it annoys me that people are not being "straight" with me when I go to something and discover it is dated information. Or, conversely, when I am trying to find the earliest iteration of some news, to not be able to due to people not showing dates.

        This morning I saw a news story of interest on CCN online. I was trying to find its original pub date and it took 5 minutes to find a local news station that broke the story 29 days ago. Major news sites weren't showing ) or readily showing that date.

        So, I would put it. 
        Good luck,

        1 Reply Last reply Reply Quote 2
        • vivekrathore
          vivekrathore last edited by

          It will if its a too old article say like 1 yr old.

          But it also depends on the article. some articles are ever green and even its old it is still valuable.

          1 Reply Last reply Reply Quote 1
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