Keywords on Title Tag and Meta Description?

[Japracool]

I have question regarding the use of keywords on title tag and meta description. I will take my website as example...

• Title Tag: Web Design Company & Digital Marketing Agency in Jakarta
• Meta Description: Coriate is a full-service website design & Internet marketing firm in Indonesia. We offer the best web solutions and SEO service in the industry.

My questions:

1. Is it good? Because I followed Blue Fountain Media. They don't use same keyword on title tag and meta description. You can see on title tag I use "web design" while on meta description I use "website design". Or should I use "web design" on meta description too?
2. Blue Fountain Media doesn't use their company name on title tag. But when I search "Blue Fountain Media" on Google, it only showed their company name. How? Their title tag was "Website Design Company & Digital Marketing Agency in NYC | BFM".
3. Is it necessary to use H1? Because as you can see on my company website Coriate there's no H1.

[BlueprintMarketing]

I think that you fast and good questions I hope that you take a look at the information given below and I strongly suggest you read the information I have included in the URLs.

https://www.youtube.com/watch?v=vS1Mw1Adrk0

1. Is it good? Because I followed Blue Fountain Media. They don't use same keyword on title tag and meta description. You can see on title tag I use "web design" while on meta description I use "website design". Or should I use "web design" on meta description too?

#1

in the description I would recommend writing it so that the reader gets the best idea of what you offer and services. To me web design and website design a the same thing however you might gain something by using different term  that is still extremely relevant to what you offer as a company.

The description is for people and you have to consider that most people will understand that web designed & website design would consider them the same if not identical.

You write the description for the viewer/visitor like you do everything in search

http://moz.com/learn/seo/meta-description

https://support.google.com/webmasters/answer/35624?hl=en

http://googlewebmastercentral.blogspot.com/2007/09/improve-snippets-with-meta-description.html

here is some information as to why you are getting that result.

The Google blog post describes key attributes of what Google considers making a good meta description, factors its says may increase the odds that your meta description tag will get used. They include:

• Unique meta descriptions on each page of your site
• Show facts about the content on the page that are not represented in the title
• Make the description easy to read
• Dynamic sites can dynamically generate descriptive meta descriptions easily
• Make sure your descriptions are quality and represent the content on the page

2. Blue Fountain Media doesn't use their company name on title tag. But when I search "Blue Fountain Media" on Google, it only showed their company name. How? Their title tag was "Website Design Company & Digital Marketing Agency in NYC | BFM".

#2

I would include the company's in the homepage title tag

The reason Google comes back with blue fountain media as a result is it is in the content from the website more importantly it is in the description. along with Google changing the results to better suit the search query. So when somebody searches "blue fountain media" and the URL , site content along with the description contain the term searched for it is going to return that to the person who queried it as a top result because for this particular term it is the most relevant result

<title>Website Design Company & Digital Marketing Agency in NYC | BFM</title>

Blue Fountain Media" is a results-driven web design & online marketing firm in New York City, serving companies worldwide." >

[Japracool]

Thank you for your response! So in summary...

1. So I guess I'm okay with it, right? It is okay to use different term and do not repeat keyword on title tag and meta description.

2. Title tag or meta description? Because on your response, you bold "Blue Fountain Media" on meta description. I have my company name Coriate on meta description. So should be okay right?

3. So what do you suggest? Should I edit the text on slider so it becomes H1? But the thing is it is sliding. Is it okay for SEO? Or should I add H1 before slider or just remove the slider?

[BlueprintMarketing]

1. So I guess I'm okay with it, right? It is okay to use different term and do not repeat keyword on title tag and meta description.

Yes

2. Title tag or meta description? Because on your response, you bold "Blue Fountain Media" on meta description. I have my company name Cordate on meta description. So should be okay right?

I would use the company name in the Title tag of the home page. But yes you will be okay with it in the meta description.

3. So what do you suggest? Should I edit the text on the slider so it becomes H1? But the thing is it is sliding. Is it okay for SEO? Or should I add H1 before slider or just remove the slider?

Yes (I don't like sliders but partly for that reason) if you are going to use a slider add a H1 make sure its stays the same

See

**https://yoast.com/opinion-on-sliders/ **

This is the best slider if you ask me Soliloquy if you are going to use one.

All the best,

Tom