When the keyword rankings trend south…?

[inhouseninja]

So for the past 3 or 4 weeks or so I’ve been making some on page tweaks for keywords that we should rank for, implementing all the keyword recommendations, and  getting “A’s” in the report card for page optimization in the Pro tool, and also doing things like fixing a bunch of 404’s that I found ….so I thought I was doing a bang up job…

My rankings for some keywords were generally trending (slowly) in the right direction, but this morning I see that 2 important keywords that I had been working hard on, and which had trended from around 40 to in the high 20’s in rankings, has now dropped out of top 50 altogether….

I’m a little dispirited, and now wondering if I did something wrong?  Any thoughts or recommendations?   Is it normal just to drop out of top 50 when you were in the 20's or 30's?

Thanks!

[DanDeceuster]

Normal. Don't be surprised if you are 15 tomorrow and in the 60's next week. Think of your rankings as being like the weather. Right now the trend is weather getting warmer, but some days it will be really hot and some days it will storm and get cold. Overall these are just flukes in the general pattern. Your rankings will do the same types of fluctuations. Only get concerned if your rankings drop and they stay there for over a month.