Buying a domain and redirecting it to your website (improves seo?)

[FCRMediaLietuva]

hello everyone,

imagine that I have a website with Pagerank 7, PA50 DA59...

and there is another website who is my competitor... so I decide to buy them... Pagerank3 PA30, DA25..

So I redirect this website to my domain...Using google webmasters I say to Google that it was redirected...

So does this improve my SEO or no? Do I get part of the link juice and so on? Can this really improve my rankings?

[WilliamKammer]

In most cases it will help your rankings, since that link juice does transfer in a 301 redirect. Now, if that competitor's website has some kind of link spam penalty or something similar, that will also transfer over and will hurt your site. As long as the 301'd site isn't penalized in Google, you should see a bump.

[FCBM]

Expanding a bit on what William said. You have to be careful about the domain as well. If the domain is in your line of business it will usually be a good thing, but you need to be sure the domain is indexing in Google (this can be checked by site:www.examplesite.com) and then look at opensiteexplorer, majesticseo and/or ahrefs and see if the anchor text on the site is relevant, If the anchor text looks spammy or low quality you should tread carefully. Also make sure to pay attention to how the links were built, if they were all built recently that screams black hat SEO. If a site passes all the tests mentioned above it should be a benefit.