80% of traffic lost over night, Google Penalty?

[dotlineseo]

As per my knowledge can you delete footer links then i am sure you will rank again.

You putting more and more links in footer.

Thanks,

Akhilesh

[Hemjakt]

What? Not sure what you're talking about.

Here is an example of a page on my site: 
http://www.hemjakt.se/bostad/59873-soldatgatan-13-b/

[dotlineseo]

Remove some footer links. More footer links cab be affected any kind of website.No more then 100 links per page.

[Alex-Harford]

Footer links are not usually an issue unless you're using them for keyword spamming e.g. you have a load for different locations: "buy house london", "buy house manchester", "buy house liverpool" etc. You won't get a penalty for having over 100 links on a page so that's unlikely to be the issue either.

I've had a quick look at your website and there are two major issues I picked up on:

1. Duplicate content - you say you crawl websites and your content is "90% unique from the source material". The content would be better if 90% of it was unique to your website only. I searched Google for a block of text from one of the links you provided and 5 websites appeared. Google doesn't like duplicate content - maybe your website does provide value to users but how can Google's algorithm know this if all it sees is duplicate content? Perhaps your site had poor user metrics (e.g. people pressing back to return to the search results page after a short period of time on your website) so Google demoted it. Can you see any evidence of this in Google Analytics?
2. I tested http://www.hemnet.se/bostad/villa-12rum-alsike-knivsta-kommun-asgatan-15-6200964 on Pingdom Speed Test and "Your website is slower than 92% of all tested websites" - has a recent change caused that slowdown? Is the site registered with Google Webmaster Tools? If so, can you see a change in page speed, crawl rate etc.? Google Analytics can also report on page speed. That's very slow and if it's a recurring problem the first thing I'd fix.

While I was browsing this happened to me twice "Just nu har vi tekniska problem".

[Hemjakt]

Hi Alex thanks for your response.

That is not my website you are linking to, that is the source website that I crawl the content from in the example above.

The domains are very similar so easy to mix up.

Hemjakt.se is my site.
Hemnet.se is the source that I crawled.

So in this case if you want to do a Pingdom Speed Test on that page, you should do it on the following URL: http://www.hemjakt.se/bostad/55860-asgatan-15/

But to answer the rest of your question:

• No there have been no significant speed changes to the website according to Google Analytics Speed Page. The last bump when speed times was increased temporarily was 2 weeks ago and only for 1 day.
• The site is hosted on Amazon with a CDN for all images. The site is not perfect but there have been a lot of time spend on making sure that the load times are decent and that the site get a OK score in Google Insights Speed Test.

Here is the Overview page from my Google Analytics to display my Bounce Rate and so on.
Regarding the Bounce Rate. It was ~66% when I had 0 goals set for the site. When I set up goals such as completing forms, viewing the gallery of each house etc the bounce rate dropped to ~38%. That is the reason for the bounce rate drop.

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[Hemjakt]

Not sure what you are talking about. There are no links in the footer, there's no footer. On category pages there is a infinity scroll and on normal pages there are no footer at all.

On a normal house page there is only about ~55 <a>tags. </a>

[Alex-Harford]

Oh yes - I'm sorry about that. So the duplicate content issue still applies, and now I've tested your website - it is quite slow but not as bad as the example I gave. I'd still recommend improving the speed.

Do you link to the website you're scraping the content from? Do you have permission to publish it?

I'm assuming at this stage you don't have any messages from Google in WMT about penalties. Can you pinpoint any onsite changes you made before the traffic drop?

Considering the duplicate content on your site I'm surprised you ranked so well and saw the traffic increases you did - so with your absence of links perhaps the website is at it's natural position at the moment. I have no experience of real estate websites or the Swedish market and competition within it though.

You could consider adding some unique content to the homepage and other location pages - something useful for users. If I was moving to a new city I'd want to know about the different neighbourhoods and which area suited me - which areas are quiet, near to parks? Which have good (public) transport links, might be noisy, have amenities nearby? These could be expanded into really useful standalone location guides, with pictures, maps and more info added.

[MarieHaynes]

If your site is only a couple of months old, it's possible that you initially had a honeymoon boost and now you're seeing the traffic you would normally get.  But, I think that there is a more serious issue.

According to Google there are over 72,000 pages of your site indexed.  How many of these pages contain useful and UNIQUE content that users can't find anywhere else on the web?  If you're crawling other people's sites and publishing their content as yours then you're just asking to be demoted by the Panda algorithm.  The only thing that doesn't exactly fit with this is the date.  As far as we know the last Panda update was May 20.  Still, this is my best guess.

"My content is ~90% unique from the source material and I do add user value..."

I would not agree here.  In the examples that you gave me, I see that the majority of the actual content  (i.e. the text) is 100% copied from the original source.  There are several issues with this:

1. Google will see that the vast majority of your site contains content that did not originate with you. This is a sign of low quality and Google will not want to display your site over the originator of that content.

2. Copyright issues.  Do you have permission to scrape these sites?

I haven't had a thorough look but from what I've seen, I don't think that this business model will work.

[MarieHaynes]

I would say that your site goes against the Google guidelines in regards to thin content: https://support.google.com/webmasters/answer/2604719?hl=en

Part of the description of thin content includes "automatically generated content" and "copied content".

Have you checked your Webmaster Tools console to see if you have been given a thin content penalty?  Check Search Traffic --> Manual Actions.  If there isn't one though, then Panda is probably still the culprit.

[BlueprintMarketing]

because you have no backlinks you have six total and your site apparently has an incredible amount of duplicate content after running it through screening  frog and site liner you have a ton of broken links as well.

From only scanning 250 pages total I was able to come up with quite a few huge issues

with out the www.

400 Bad Request:

Top Issues
1,301 pages were not scanned.
772 broken links were found.
Your site is missing an XML Sitemap.
WWW vs. non-WWW: Server error.

Your Pages

250 pages scanned of 1,551 found.
Normal Pages: 67
Skipped, Redirect: 10
Errors: 173
Not Scanned: 1,301

Duplicate Content

Duplicate Content: 15%
Common Content: 59%
Unique Content: 25%

** the complete PDF report is right here http://cl.ly/WF4O will**

http://www.siteliner.com/www.hemjakt.se/omrade/centralt/?siteliner=broken

OSE backlinks http://www.opensiteexplorer.org/links?page=1&site=http%3A%2F%2Fwww.hemjakt.se%2F

After using the elite addition of Ahrefs ( the different editions offer different abilities) Summary of links found for www.hemjakt.se

http://cl.ly/WEkK

You have roughly 2 domain backlinks total from utilizing both tools I would run it through MajesticSEO but I do not see the point.

you need to fix the problems with your site I have a guess as to how you are ranking, but I do not believe it was natural.

If you had built that many pages on a website and really gotten only about 5 or 6 backlinks out of that only 2 our from domains/ IP's to link to your site total I would find that impossible to believe.

You have clearly scraped them or somebody else has been doing a lot of scraping and you may not know about it.

Here is a lot of information I hope this helps,

Thomas

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