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    4. Why my authority is decreasing?

    Why my authority is decreasing?

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    • tourtravel
      tourtravel last edited by

      My autorithy has recentrly decreased from 13 to 10..somebody knows what could be the reason and how I cna improve/correct this?

      tx

      1 Reply Last reply Reply Quote 0
      • cis
        cis last edited by

        Hi Tourtravel,

        Domain Authority is also an important factor to improve your blog ranking in search engine.Domain Authority ( also known as DA ) is calculation of certain cause made by SEOmoz (a big shot in the world of Search Engine Optimization) to show authority of a website. It’s like Alexa Ranking and Google Page Rank but webmasters and Advertisers pay special attention on DA as it is calculated by considering both.

        As you know that Domain & Page Authority of website can be increase & decreases. If you do quality link building according Google Algorith then you will have increase in Domain & Page autority, so overall website reputation increases but if don't perform the Google guidelines then Page & domain autority decreases, also website reputaion decreases.

        The explaination of Page & Domain Autority is here: http://moz.com/blog/introducing-seomoz-updated-page-authority-and-domain-authority

        Moz published description of some factors used in calculating SEOmoz Domain Authority.http://moz.com/blog/googles-algorithm-pretty-charts-math-stuff

        Thanks,

        1 Reply Last reply Reply Quote -1
        • PhilNottingham
          PhilNottingham last edited by

          Domain Authority is logarithmic and compares your site against all of the other sites in the Moz index. Sites can be compared against one another within a specific crawl, but you can't reasonably compare your own site crawl to crawl - since each crawl may end up pulling in information for different sites which therefore adjusts your placement within the overall scheme of authority. Fluctuations between a few points (like 10 and 13) is therefore completely normal.

          In short - your authority probably hasn't "decreased", it's just that the index from the latest crawl has a higher median number of LRDs than the previous index.

          I hope that makes sense.

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