Right page to place the Schema code for global business

[macronimous]

I have two questions:

1. Schema code for Global business: As a company which works with clients across the globe, we like to create a well defined schema that doesn't limit and appear as a Local Business to Google. I assume "http://schema.org/LocalBusiness" means a local business to Google. If we use it, will be be affecting the ranking in global searches?

2. Page and location to keep the code What could be the best place to keep the schema code in a web page? - Homepage/ About us page / contact us page and Footer links are the options. I hope applying CSS on it too wouldn't be an issue.

Looking forward to learning your thoughts.

[BlueprintMarketing]

#1
As long as your website is targeting the right country and using the right language using schema will not harm anything it will improve it.

you can use this tool and the one below it to create a organization or corporation schema

http://schema-creator.org/organization.php

http://www.feedthebot.com/tools/address/doit.php
Address structured data code

A. Check that your address is correct
Whitehouse
1600 Pennsylvania Avenue NW
Washington, DC 20500
United States

B. If address is correct copy the code below
<div itemscope itemtype="http: schema.org="" postaladdress"="">
Whitehouse

1600 Pennsylvania Avenue NW

Washington, 
DC 
20500

United States 
</div itemscope itemtype="http:>

http://www.microdatagenerator.com/
http://www.html-5.com/microdata/schemas/
http://hackage.haskell.org/package/metadata-0.2.0.0/docs/src/Text-HTML5-MetaData-Schema-NGO.html

Local SEO will not take away from a multinational corporations ability to rank. It will just give you stronger rankings in or around your headquarters in addition to depended on the type of business you have your shops and/or offices. Local schema

http://schema-creator.org/
http://www.microdatagenerator.com/local.php
Local Business Information: Copy and paste into a notepad before putting on your page:

,

Phone: You can simply keep the local part out and keep the company's various or single addresses up to par with http://www.feedthebot.com/tools/address/doit.php

#2

Schema and the knowledge graph which requires schema will be instrumental in so many different parts of the website that as long as it is in a natural Spot. For instance if your company has the address listed at the footer of every page it is not spammy use schema similar to the feed the bot postal address schema it is telling the truth and it is doing a good job at it.
You even lose the local part.
The thing is that there are so many new things that are being used when using schema for instance using it in the CSS is not wrong at all many people do that with their logos in order to get them more recognition.
http://www.microdatagenerator.com/organization-logos-schema/
The only time you would be abusing using schema would be the same way you would do anything black hat by looking at it as something that you can try to take advantage of the natural flow of the site and trying to trick Google is only sure not doing that you are not going to be in hot water. Good examples are video, events, reviews, authors all of them can use schema
http://www.microdatagenerator.com/thing-generators/

http://www.microdatagenerator.com/image-object-schema/
Knowledge Graph
is based partially on schema and will be used very frequently more & more in the future.

Sincerely,

Thomas

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[macronimous]

Thank you Thomas for the very detailed response. This gives me better insight on Microdata.

One last question:

Out site is written in XHTML and not in HTML5 and we use the following Doctype

Now Its not valid with W3C XHTML when we tested, Is it just wrong DocType or should we completely  rewrite with HTML5?

Thanks,

[BlueprintMarketing]

It will work

[macronimous]

But we get error Thomas:

Line 198, Column 41: there is no attribute "data-id"

at

http://validator.w3.org/check?uri=http%3A%2F%2Fwww.macronimous.com%2Faboutus.asp&charset=(detect+automatically)&doctype=Inline&group=0&user-agent=W3C_Validator%2F1.3+http%3A%2F%2Fvalidator.w3.org%2Fservices

[BlueprintMarketing]

You can still utilize this form of rich snippets using XHTML

_"In general, RDFa uses simple attributes in XHTML tags (often  or _

) to assign brief and descriptive names to entities and properties."

https://support.google.com/webmasters/answer/146898?hl=en&ref_topic=6003477

Simply update your site it is not a hard thing to do I would recommend using an HTML 5 boilerplate things are only going to get better for HTML 5 sites and Harder for HTML 4.

if it will not validate using HTML 4 and you are not comfortable trying to get it to work even using

googles highlighting tool which allows you to highlight rich snippets or schema then place it into your website.

https://support.google.com/webmasters/topic/3068649?hl=en&ref_topic=4600447

http://help.simplytestable.com/errors/html-validation/there-is-no-attribute-x/there-is-no-attribute-itemtype/

use an HTML 5 Bpoiler plate if you keep having problems.

http://html5boilerplate.com/

All the best,

Thomas