Should we add our company's name in page title tag or not?

[sanchitmalik]

We have been adding our company (Townscript) name in all the page titles.

For example, in an event page of Lucknow Conclave: www.townscript.com/lucknowconclave the page title is Lucknow Conclave | Alexis Society | Townscript I read somewhere that it's not necessary to put your company's name in the title tag. Is it right?

Please help!

[DeanAndrews]

Think of it this way if you already rank for 'Townscript' with the domain name being a match. Why would you need to use this word throughout the whole site titles. I would recommend using it on some generic pages such as 'About Townscript' etc.

Use the title for something better, something more descriptive (wow just think of all that extra space!).

[Kingof5]

Using your company name in the title tag isn't (generally) done with the intention of ranking for it. If you can't rank for your brand name, you've got bigger issues to deal with.

Adding the company name to a title tag is more for brand awareness. If people know your brand, it reinforces that they're in the right place. If you're not as well known, it gets that awareness going in the consumer's mind.

[PaddyDisplays]

to add to what Dean said, think about how that title looks in the SURPs,  what would improve its click rate?

[David-Kley]

I am for adding the company name at the end. If a person is searching for a brand or company, you should have more than a few places where that name or brand is mentioned.

I understand that branding involves much more than this, but due to how the site is set up, I don't see anything wrong with it. You are not extending your title past the character count, not putting your name at the beginning of the title, etc. The page titles are already very short, so I see no harm in it.

With is being so easy to rip off anothers brand name with a domain or URL, I personally agree with using using a company name in the page title, unless your company name is extremely long, and jeopardizes the character count displayed.

Then, there is always this:
http://searchengineland.com/quantifying-brand-bias-search-results-rand-fishkin-moz-189824

I'm sure some will disagree with me, but that's what makes the internet such a great place. Being able to agree to disagree

[EGOL]

Use the title for something better, something more descriptive (wow just think of all that extra space!).

Absolutely.   I don't have space in my title tags for the domain.  They are going to see the domain below the title in most search engine SERPs.

[sanchitmalik]

Thanks for your reply! True! In the next update we are removing the company's name as we need to restrict the title tag to 70 characters.

Thank you all!