Should a website have the same standard headings for product pages? And how does that affect SEO?

[MarketingDude]

Hello! I hope my question is self-explanatory but let me give you an example.

Suppose I have website X selling A, B and C and I have a dedicated page for each of those products. For SEO practises, Is it better to have the same webpage structure for all product pages (i.e. the same headings and sections) or is it better to vary the structure of the page? Or is it really not important?

Again going back to the example, is it better for product page A, B and C to have the same sections in the same order (i.e. Pricing, Product Details, Product Reviews) or is it better to keep it as a flowing content page (product page A has same information in B and C but all those pages are different with different headings and questions asked depending on the product)?

Many thanks!

[WilliamKammer]

You don't want to confuse your users, and switching up the structure on every page is a good way to do that. Part of SEO is making sure not to harm the user experience when making changes.

Changing up the header and structure on every page will effect SEO. How it will effect SEO depends on the specific changes you make. This is one of those situations where it's not worth sacrificing a user's expectations for a slight potential SEO benefit.

[JaneCopland]

Hi there,

Sorry this question has gone without more responses. I wanted to follow up.

I agree with William that this is more of a usability / conversion question than SEO. In general, this is not an SEO issue although I would lean towards keeping pages' structures the same, with the same markup. I do not know if Google operates in a way in which it develops expectations of a page based on other pages' content / structure, but it could do, and in that case you'd want to keep things standard.

From a usability point of view, keeping things standard can mean you can create expectations in your users, and you can also effectively test conversion improvements and A/B or multivariate test pages. This can be extremely profitable from a sales perspective.