Blog snippets on homepage a potential detriment to rankings?

[SCW]

Hey guys,

I realize similar topics have surfaced before, but mainly related to duplicate content penalties, which is not my concern in this case.

My client is parsing blog snippets to the home page; actually 3 large snippets consisting of of approximately 200 words each. They create at least one fresh blog post per month pertaining to the specific industry. I realize this practice has widely embraced to satisfy the "freshness factor" but I am concerned it could be hindering the ability for the home page to rank for our two targeted phrases.

It would seem that by continually rotating the blog snippets which contain content related to the industry, but not necessarily relevant to the home page's targeted key phrases - combined with the fact that the home page has very slim static content - the bots are attempting to assign new taxonomies of information on a monthly basis.

My thoughts are to create a decent block of static content highly-relevant to the home page's target phrases, while reducing the amount of info. contained in the blog snippets, to perhaps only a headline and date.

Comments and suggestions would be appreciated.

[AlanMosley]

I did not think you had a problem until you mentioned very little static content.

I would get your static content up, just having the keywords is not enough, only a small amount of hits come from exact match keywords, by far the most hits come from the long tail, having plenty of supporting text helps you get the long tails.

Are the blog posts relevant, would they be supporting text? or would they confuse the message that you are trying to rank for.

I mean if you page is about cars and you have blog posts about dogs and cats, then you have a problem. but if the blogs are about cars then this can help. but I would still have plenty of static content as well.

[SCW]

Yes. The blog posts are relevant and could be construed as supporting text. For example, the home page pertains to a specific area of legal services, but the blog posts discuss legal services in general.

Thank you!

[AlanMosley]

I think you still need static text to support that specific area as well. but the blog text should be fine on the home page

[SCW]

Yep. They definitely need static content on the home page.