Ghostwriting, blogging, and rel=author

[CMC-SD]

Do you think it's unethical to use ghostwriting on a company's blog? Specifically, I mean hiring a writer to create content for the blog, and then publishing the content under, say, the CEO's name and using rel=author to tie it to the CEO's social identity. Does that undermine the whole idea of AuthorRank? Is it gaming the system?

[CHADHARRIS]

Ask yourself this question, if you employed a staff writer that you give assignments to, review, add links and then publish under the another name, does it really matter.  My opinion, if you are paying for a product to be used as yours, then no big deal. If you are not paying for a product and stealing it, then big deal.

[David_ODonnell]

Technically it is gaming, but it happens more often than you think.

I, personally am a bit of a perfectionist and wouldn't be able to put my name to anyone else's work.