Blank Title and Description Tags

[oomdomarketing]

Hi guys. Some times web platforms that I do work on have pages that I normally do not optimize. They more often than not have blank meta titles and meta descriptions.

If I put titles and descriptions on these pages, no matter how minor, would it help the site as a whole to rank better?

Thanks!

[Silkstream]

Hi Michael,

If you mean that they are landing pages - just not ones that you are managing within the campaign, then adding page titles will almost certainly help improve the seo for the entire site as they may be missing out on potential traffic to these pages by implementing a really quick and easy fix.

[JaneCopland]

Hi Michael,

It's definitely best practice to place title tags (at least) on all pages and I would recommend doing so if these pages are accessible to search engines, i.e. not blocked by robots.txt, a login requirement, etc.

"Would it help the site as a whole rank better?" - I can't say whether it would help primary pages or the home page actually rank better for their target keywords, but it's certainly not a good sign from a search engine's point of view to come across as website with a lot of pages online, indexed and devoid of titles.