Wrong titles in site links

[auke1810]

Hello fellow marketers,

I have found this weird thing with our website in the organic results. The sitelinks in the SERP shows wrong written text. As in grammatically incorrect text.

My question is where does Google get the text from? It is not the page title as we can see it.

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[DarinPirkey]

Site links are auto generated by Google's Algorithm and Google has been trying to get them to be more "useful" to the users that see them.  I've seen that many times Google will either pull from my meta description or from the first paragraph of the page.  This isn't always accurate but it's a general guideline.

Webmaster Help:  https://support.google.com/webmasters/answer/47334?hl=en

Matt Cutts on Sitelinks: https://www.youtube.com/watch?v=lpR34uwujeY

[dineshmap]

I am also facing the same issue what will be the best way to fix this otherwise regular updating the content will recover this problem ?

[auke1810]

I did check the sourcecode and the text is actualy not on the page. So there must be an other way Google finds the text.

[DarinPirkey]

That's interesting.  Don't forget you always have the ability to "demote" a site link.  I would just use caution. If the page is the page you want to go to but the text isn't right, then I WOULD NOT demote that page.  I would try and add the text you want to be there to either the top of the page in the 1st paragraph, your meta description and also check your page titles to make sure they are the way you want them too.

I like to do a site: search on my site to see which urls and page titles Google is pulling.  Not sure this will help you but it's a best practice in my book.  Just remember that Google doesn't have to use your meta data for it's SERPs.

I did a quick Google search to see if there was anything on comparing Google sitelinks and found an interesting article on clickz.com.  It doesn't really answer your question but it's pretty insightful.

On a closing note, I would try and add meta descriptions and more descriptive title tags to your pages.  For the site link "Met tekenen" (which links to http://www.tekenjetuin.nl/canvas/bewerken) the title tag of that page is <title>Tekenjetuin</title> and I didn't see a meta description.  I would definitely try to add to the title of that page to try and help Google understand them better.

[auke1810]

Yes, i did notice the missing "descriptive" title and description tag on the pages with incorrect grammar. I already send a note to the developer that he should change that.

It seams that there is to little text to work with for Google.