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    4. Why would my domain authority drop 2 points in the last week?

    Why would my domain authority drop 2 points in the last week?

    Intermediate & Advanced SEO
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    • elubes
      elubes last edited by

      My domain authority went from 51 to 49 in the last week. I haven't done any shady link building or really changed anything on the site. It is an ecommerce site so there is new product always added and we also have a full content magazine, so new content is added every monday and tuesday. The only thing that has happened is a press release went out on PRweb about a collaboration we've done.

      1 Reply Last reply Reply Quote 0
      • UnderRugSwept
        UnderRugSwept last edited by

        In an effort to update more often, SEOmoz/OSE are crawling fewer URLs. Likely, it's not that something happened to your domain; it's the fact that fewer of your backlinks have actually been detected by Open Site Explorer.

        http://www.seomoz.org/blog/july-mozscape-update

        FYI: My DA used to be 45 and now it's 41. I noticed that was because OSE wasn't detecting some of my backlinks that I know are still there. My advice would be not to worry too much, especially if your rankings haven't be affected.

        1 Reply Last reply Reply Quote 1
        • UnderRugSwept
          UnderRugSwept last edited by

          Coincidentally, today I just came across this page for the first time and I remembered your question.

          http://www.seomoz.org/learn-seo/domain-authority

          The key takeaway I picked up on:

          "We constantly refine this model over time. This means your website's Domain Authority score will often fluxuate. For this reason, it's best to use Domain Authority as a competitive metric against other sites as opposed to a historic measure of your internal SEO efforts."

          elubes 1 Reply Last reply Reply Quote 0
          • elubes
            elubes @UnderRugSwept last edited by

            Thanks! Very helpful!

            1 Reply Last reply Reply Quote 0
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