Same blog, multiple languages. Got SEO concerns.

[Mest]

Hi,

My company runs a small blog in swedish. Most of the visitors are our customers/prospects. We will write about generic concepts regarding our business and the occasional company news story.

However, I have quite a few ideas for articles that could be interesting to a lot of people, and I'm tempted to write those in english for better exposure. I would love it if that exposure could boost my companies authority.

How should I go on about this? Can I somehow tell search engines that a certain part or page of the site is in another language? Should I translate our entire site to english and post the english post in a separate blog feed?

Any insight is welcome.

Thanks in advance!

[OlegKorneitchouk]

If you plan on translating a part to another language, I would use the hreflang tag to tell search engines that two pages are identical, just in different languages. Then search engines can serve the correct version of the page to whoever is searching based on their language preferences.

If a nice chunk of your customers prefer English, I would look into creating a English version of your entire website.

[GPainter]

Hi there,

the rel=alternative sounds like a great tag for you, it works best on a whole page translation compared to part of it but that's easy to do. If you had a site like www.example.com/en/blogpost you could then set up the alt tag on that for other languages (English in the example).

Hope that helps a bit

[RoxBrock]

I handle this using the hrefland tag in the

It looks like this for each page of the site (on my site English/Spanish):

[DeanAndrews]

Good article here on Moz that may interest you: Using the Correct Hreflang Tag: A New Generator Tool

[Mest]

Thank you all for your answers, but I'm not entirely convinced that this solves my problem.

There won't be an swedish version of the same content, so specifying an alternative language doesn't seem right. Hopefully it's better than doing nothing, but I would've felt more at ease if I could specify it on anchor tags linking to the page, and "globally" for that page alone.

If there is no other solution, it makes me feel like I really should translate the entire site/blog...

[JaneCopland]

Hi Nils,

If you aren't producing translated content, but are just going to put some posts out in English, I do not believe you will see a problem. You could consider putting the English content into a subfolder like /en/ and including a header such as http-equiv="Content-Language" content="en"> in the head. You could also target that subfolder to an English speaking country in Webmaster Tools, but you can't pick more than one country, so that doesn't seem the right option here (i.e. you'd have to choose the UK, US, or another place, and if you're trying to get visitors from all over the world, that could hinder your rankings in all locations bar the country you choose).

If your entire website is geo-targeted to Sweden, either by a .se domain name or geo-targeting in WMT already, you might have a harder time ranking in foreign countries as Google has been told that the entirety of the site is for the Swedish market. However, on a generic TLD like .com, you should be able to pick up a good amount of search traffic from other markets with English content.