How to rank product pages?

[Webmaster_SEO]

Hi guys,

Please advice me on something improving my product pages ranking. We are doing well for head terms, categories but not ranking for product pages.

We have issues with product pages which I am think is hard to tackle. For instance we have duplicate products (different colors), duplicate content internally (colors) and from manufacturer websites.

Product pages linked from sub-category i.e. Home > Category > Sub-Category (20 per page) using pagination for next 20 and so on.

Product pages linked internally via widgets that says other Similar products, featured products etc.

Another issue with our product pages is that we are using third party reviews platform and whenever users add reviews to product pages this platform creates an hyperlink to different anchors which is not relevant to product. Example - http://goo.gl/NUG652

Can somebody please give some advice on how to improve rankings for product pages. writing unique content for thousands of pages is not possible. Even our competitor not writing unique content.

[DeanAndrews]

Hi, We had the same issue. Each product having many variations each creating it's own URL, what I ended up doing was to have a single product per page and represent all it's variations on that single page. Easier to demonstrate:

http://www.reddiseals.com/product/brighton-fastener/

Also the reviews are on this page which creates the schema.

Hope that helps.

[Webmaster_SEO]

Hi Dean,

Thanks for your prompt reply. We are using rel canonical tag from different variants to one URL. Do you think adding all variant in one page and giving option to click on the color image to choose color variant help in rankings?

[DeanAndrews]

Hi, it helped us rank better for each product page. It allowed me to focus on a single product rather than variations of a product and made our site easier to navigate for the visitor.