Effects of pages heavily reliant on CSS for text and image content

[ir-seo-account]

We have a new feature that's been live for a couple days here: http://www.imaging-resource.com/cameras/canon/t5/vs/canon/60d/

My concern is that the developer relied very heavily on css for content and image layout. Such that the meat of our pages looks pretty meager:

https://gist.github.com/anonymous/b1ccb77914c6722d40bd

Google does parse css, but I'm not sure if it does so for content, or just to verify the site isn't doing something nefarious. Will google see our deeper content in the css, or view the page as being very thin?

[Whebb]

Hi Arthur,

Cool feature, very clean and well presented, I'm sure your users will like it.

In terms of SEO, the text content does look a bit thin IMO. From looking at the code it looks like there is more HTML then written content. I would maybe add a some content about this camera comparison tool itself and how it can help users find the right camera they are looking for. Maybe cleanup the URL too as it's not very useful the way it is currently displaying.

[iPullRank]

Hey Arthur,

Your CSS is not the issue here. None of your content is is hidden or "cloaked." You can see this when you disable CSS and JavaScript with the Web Developer plugin to get a sense of what the text crawler would see.  However the issue is definitely that the content is indeed thin and you're not offering anything beyond what can be found in the product specifications sheet on the manufacturers website.

You should absolutely consider some more text-based content. You may consider having user generated content in allowing people to  comment on the differences between the two and what they like better. Responses would be inherently keyword-rich and the approach allows you to scale it across numerous pages.

However the UX is very nice. Best of luck and let us know if you might be interested in sharing your progress.

-Mike