Looking for a specific article by Rand or others

[Carla_Dawson]

Hi Everyone,

I am looking for an article (can't remember the name of it) that has these concepts. I believe Rand wrote one not too long ago but I cannot remember the name.

• Inbound links from Social Media Sites do not help your SEO. There is correlation but that is it.
• Traffic generated from Social Media sites may be an indicator to Google and a SEO ranking factor. It is the traffic not the link that Google is consider as a ranking factor.
• Google plus - so there have been many articles saying that Google + helps your rankings. I believe I saw one by Rand saying this is not true. There is correlation but not causation.

I am trying to explain to my students how social media really benefits SEO and make them think beyond "the link". Any other articles suggested are also appreciated

Thanks

Carla

[Carla_Dawson]

Ok I think I just answered my own question. This is the article I was looking for and it was written by Mark Traphagen not Rand.

http://www.stonetemple.com/googles-matt-cutts-understanding-social-identity-on-the-web-is-hard/

[danatanseo]

You might also try this one recently published on the Moz blog by @CyrusShephard : http://moz.com/blog/google-plus-correlations