Local Optimisation without Local Pages?

[JohnW-UK]

What is the best and latest technique to optimise a website target lots of multiple local areas - I have a site where we want to target 10-15 local areas - at the moment the content mentions the local areas but not all of them as I felt it was going to turn into a list or keyword stuffing.I still see sites creating individual pages for each local area and including the areas in the url - the client wants to try and resist this as they do not want a lot of "bullsh*t" pages - (there exact words). What are the latest techniques or options? What have people tried and been successful with or equally failed with?

[OlegKorneitchouk]

• Get relevant links from sites that are related to those areas
• Write a paragraph about each area on the page that include the name & zip

Its tough though, because you are essentially trying to optimize for 15 keywords/locations on one page.

I've had success with creating "Directions from" pages - 1 for each location/area. I'd talk about the general area (specific problems that area may have), say if we have worked with any clients in the area (and give a testimonial if you have one), and give directions in laymen terms + an embedded map. Maybe your client wouldn't consider these "bullshit"?

[JohnW-UK]

They are great ideas! The problem is the clients do not have premises they work in clients houses so do not have an office or there address on the site.

I love the directions from idea - great idea! Thanks but as I say not suitable for all clients so still looking for ideas.

[MiriamEllis]

Hi Freshfireone,

I would recommend that you identify the client's business model on this post and then look at the suggestions for how that business model can best proceed:

http://moz.com/blog/local-landing-pages-guide

If you have more questions after you take a gander at that, please ask away!