How do you change the 6 links under your website in Google?

[Eteach_Marketing]

Hello everyone,

I have no idea how to ask this question, so I'm going to give it a shot and hopefully someone can help me!! My company is called Eteach, so when you type in Eteach into Google, we come in the top position (phew!) but there are 6 links that appear underneath it (I've added a picture to show what I mean).

How do you change these links?? I don't even know what to call them, so if there is a particular name for these then please let me know! They seem to be an organic rank rather than PPC...but if I'm wrong then do correct me!

Thanks!

zorIsxH.jpg

[Eteach_Marketing]

Ok, I've just found it in Webmaster Tools under Sitelinks! However, have just seen that you can't change the links to promote what you want....this is all automatically pulled in. Does anyone know any tips to get Google to pull in the ones you want?

[maxweb]

You can demote sitelinks so that they are less likely to appear but Google displays the pages that it considers to be most relevant to the searcher. Use the Mozbar to have a look at what the PA of the pages displayed are compared to the ones you want to display. You may need to have a look at your internal linking structure to improve the authority of the pages you want to display.

[Andy.Drinkwater]

Hi,

There are likely to be a number of factors that play a part in this, although there is no rules from Google on how to achieve it. If there were, people would be changing them based on what they want, rather than what Google wants. It is also worth remembering that Google only show these for brand searches, so a strong brand is important.

That said, if I were looking at this myself, I would include the following:

• Clean internal linking structure with good anchor text
• Correctly code your links to ensure they can be fully spidered
• Links to your desired pages
• Pages with a low bounce rate and good organic traffic that already appear in the SERPs for their desired phrase(s)
• Unique page content that is no duplicated anywhere else
• Unique and appropriate page titles and descriptions

There is never any guarantee that you can influence these sitelinks or have Google guarantee a demotion, but follow a bit of best practice, and you might have some success.

-Andy