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    International web site - duplicate content?

    White Hat / Black Hat SEO
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    • bakergraphix_yahoo.com
      bakergraphix_yahoo.com last edited by

      I am looking at a site offering different language options via a javascript drop down chooser. Will google flag this as duplicate content? Should I recommend the purchase of individual domains for each country?

      i.e. .uk

      1 Reply Last reply Reply Quote 1
      • HillyCE
        HillyCE last edited by

        It's been my experience that if you're going to have additional languages on your site, you can do one of a few things to the URL:

        • site.com/us/
        • site.com/il/

        or

        • site.com
        • site.il

        or

        • il.site.com
        • us.site.com

        Then you can place the content in the respective languages on those sites. They won't necessarily be seen as duplicated content (semantics change as you translate to different languages). However, Google won't necessarily penalize you if you keep your URL to site.com and just switch up the languages because, again, semantics change as you translate languages.

        I worked with several sites that translated content from English to Spanish or English to Hebrew and they were never once penalized for duplicated content.

        1 Reply Last reply Reply Quote 0
        • florinbirgu
          florinbirgu last edited by

          To avoid duplicate content you need to use the rel=”alternate” href=”x” tag. You dont have to buy a domain, here are several ways you can organise your website.

          ccTLDs - [example.ie]

          Pros

          • Clear geotargeting
          • Server location irrelevant
          • Easy separation of sites

          Cons

          • Expensive (and may have limited availability)
          • Requires more infrastructure
          • Strict ccTLD requirements (sometimes)

          ****Subdomains with gTLDS [de.example.com]

          Pros

          • Easy to set up
          • Can use Webmaster Tools geotargeting
          • Allows different server locations
          • Easy separation of sites

          Cons

          • Users might not recognize geotargeting from the URL alone (is “de” the language or country?)

          Subdirectories with gTLDs [example.com/de/]

          Pros

          • Easy to set up
          • Can use Webmaster Tools geotargeting
          • Low maintenance (same host)

          Cons

          • Users might not recognize geotargeting from the URL alone
          • Single server location
          • Separation of sites harder

          URL parameters [site.com?loc=de]

          Pros

          • Not recommended.

          Cons

          • URL-based segmentation difficult
          • Users might not recognize geotargeting from the URL alone
          • Geotargeting in Webmaster Tools is not possible

          You can have even the same content for example, if you have a version for the UK and another for the US the content will be very similar.

          Hope this helps 🙂

          watch?v=8ce9jv91beQ

          1 Reply Last reply Reply Quote 5
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