Using Schema.org Organization Markup for Logos

[Critical_Mass]

Google is currently showing an old version of our company logo (sourced from a different website) in the righthand-side knowledge graph box on SERPs.

I would like to try and get our current version of the logo there instead, ideally linking back to our official site. I've been looking into Schema.org's organization markup as a way to specify our preferred logo to Google. However, our obstacle is that we don't have a version of our logo image sourced directly on our homepage; it's part of a global navigation CSS stylesheet.

Two questions:

1. Is it okay to upload a new, high-res version of our logo image file to the server and apply the markup code to that version of the logo instead? This might mean that it's a non-visible element, since the new image file wouldn't technically be part of the page layout.

2. Alternatively, should we try applying the markup via meta tags, as outlined in this article:
   http://clarknikdelpowell.com/blog/google-schema-support-for-logos-and-what-that-means-for-css/

Any advice would be appreciated! Thanks!

[BlueprintMarketing]

If you are only worried about it showing up in Google's SERPS then number two is the correct response

2. Alternatively, should we try applying the markup via meta tags, as outlined in this article:

http://clarknikdelpowell.com/blog/google-schema-support-for-logos-and-what-that-means-for-css/

You do not want to hide anything from Google intentionally ever. So I would not upload a logo that you not to show Google

check out

http://schema-creator.org/organization.php

googles rich snippet test in webmaster tools will tell you quite a bit about what you need to know and their highlighter will give you the ability to modify and select your logo just by clicking on it inside highlighter

https://support.google.com/webmasters/answer/3106959?hl=en&ref_topic=2774098

all the best,

Tom

[Critical_Mass]

Thanks for your insights, Tom!

Do you know whether the markup has to be present on the homepage specifically, or whether it can be applied to an image of the logo anywhere on the site (e.g. the About Us page)?

[BlueprintMarketing]

I think the answer to your question is right here I reference to it below

http://googlewebmastercentral.blogspot.com/2013/05/using-schemaorg-markup-for-organization.html

"Using schema.org Organization markup, you can indicate to our algorithms the location of your preferred logo. For example, a business whose homepage is www.example.com can add the following markup using visible on-page elements on their homepage:

 <code>[Home](http://www.example.com/) ![](http://www.example.com/logo.png)</code> 

This example indicates to Google that this image is designated as the organization’s logo image for the homepage also included in the markup, and, where possible, may be used in Google search results. Markup like this is a strong signal to our algorithms to show this image in preference over others, for example when we show Knowledge Graph on the right hand side based on users’ queries."

http://www.brandpoint.com/how-to-use-googles-structure-data-markup-helper-to-add-schema-to-your-wordpress-blog/

sincerely,

Thomas