Duplicate content from pagination and categories found in multiple locations

[LeapOfBelief]

Hey Moz community,

Really need help resolving duplicate content issues for an eCommerce utilizing Magento.

We have duplicate content issues with category pagination and categories found in multiple locations.

here's an example:

"www.website.com/style/sequin-dresses" is also found at "www.website.com/features/sequin-dresses"

*to resolve this issue do we just need to place a canonical tag on "www.website.com/features/sequin-dresses" pointing to "www.website.com/style/sequin-dresses"?

In addition, the category "Sequin Dresses" also has pagination. to resolve duplicate content issues with pagination do we need to implement a rel=next/prev tag? (we do not have a view-all due to the amount of products featured)

If anyone has experience with this or any insights on how to resolve these issues please let me know.

Thanks!

[LesleyPaone]

Actually the rel=canonical would solve both issues. I am guessing that because of the way the site is made, 80% of the content from page to page in a category is the same. I am guessing it might be using the same title tag, maybe appending a "page title page 2" on it, maybe not. Also the meta description is more than likely the same as well. It is a given that all of the code is the same, so I am thinking unless you are using long descriptions on the category pages that is the issue.

I would also implement the rel=next and rel=prev as well. You might have someone code in a way to change the title tag based on the page as well, and if you are feeling spendy have someone code in a meta description based on the category page as well.

[JaneCopland]

You should be able to use canonicalisation here, but for a more in-depth guide to pagination including rel="next", "prev", etc., check out this blog post by my former agency. It's a great resource on the subject.