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    4. Optimal URL structure for location-specific pages

    Optimal URL structure for location-specific pages

    On-Page / Site Optimization
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    • mblair
      mblair last edited by

      I'm in the middle of revamping a website for a restaurant that has multiple locations and am trying to decide what the best URL/internal link structure would be.

      Right now, each restaurant has a single location page, but we are going to add additional pages for catering. Sitewide-linked pages exist for /catering and /locationname. The way I see it, we have two basic options:

      Option #1:

      Catering page - /locationname/catering/

      Option #2:

      Catering page - /catering/locationname/

      In both cases, there would be links from the /locationname an  /catering pages to the location-specific catering pages.

      Is either option preferable to the other?

      1 Reply Last reply Reply Quote 0
      • OlegKorneitchouk
        OlegKorneitchouk last edited by

        Don't think either would be different from an SEO standpoint.

        i'd go the /catering/locationname/ route for cleanliness/breadcrumb structure. Unless you are going to create other service pages for each location (e.g. /locationname/menu/, /locationname/reviews/), making locations a subcategory of catering would be the way to go (and can list them on the /catering/ page)

        1 Reply Last reply Reply Quote 1
        • Allie_Williams
          Allie_Williams last edited by

          I agree with Oleg; either option won't make a significant difference for SEO - but if you plan on fleshing out the individual restaurant content by adding other pages (e.g. /locationname/menu/, /locationname/reviews/) then I would go with the /locationname/catering/ option.

          1 Reply Last reply Reply Quote 1
          • mblair
            mblair last edited by

            Thank you both! I appreciate the responses very much!

            1 Reply Last reply Reply Quote 0
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