Interlinking from unique content page to limited content page

[khi5]

I have a page (page 1) with a lot of unique content which may rank for "Example for sale". On this page I Interlink to a page (page 2) with very limited unique content, but a page I believe is better for the user with anchor "See all Example for sale". In other words, the 1st page is more like a guide with items for sale mixed, whereas the 2nd page is purely a "for sale" page with almost no unique content, but very engaging for users.

Questions:

1. Is it risky that I interlink with "Example for sale" to a page with limited unique content, as I risk not being able to rank for either of these 2 pages

2. Would it make sense to "no index, follow" page 2 as there is limited unique content, and is actually a page that exist across the web on other websites in different formats (it is real estate MLS listings), but I can still keep the "Example for sale" link leading to page 2 without risking losing ranking of page 1 for "Example for sale"keyword phrase

I am basically trying to work out best solution to rank for "Keyword for sale" and dilemma is page 2 is best for users, but is not a very unique page and page 2 is very unique and OK for users but mixed up writing, pictures and more with properties for sale.

[NakulGoyal]

Would you say page 2 is a subset of page 1 ? Is there duplicate content between the 2 pages ?If yes, you can consider doing a canonical tag to page 1 on both page 1 and page 2. This way only your page 1 will rank.

[KaneJamison]

I would make some slight variations from the two pages. For example, make page 1 "Seattle Homes For Sale" and page 2 "Seattle Home Listings". This avoids the issue of having two pages going after that same keyword and allows you to get more granular for the terms you want to rank for.

If both pages are almost identical content, then I would consider canonicals as a solution, but it doesn't sound to me like that's the case here.

[khi5]

thanks, Kane. This is the page best for user: http://www.honoluluhi5.com/oahu/honolulu/metro/waikiki-condos/ - I have added stats on lower part of page and will soon add more unique written content so other similar MLS result pages look apart and not too similar. I have noindex, follow on page 2 to n to avoid looking like duplicate content as many other real estate sites will have same listings, just in a different format.

This is the page search engines will like (but not ideal for users): http://www.honoluluhi5.com/waikiki-condos-real-estate/ - short-term I will probably rank better for that page and long-term the page best for the user.

Question: what is the issue trying to rank for similar keyword? As you can see my H1, title tag and meta des are different on those 2 pages, but similar. I am interested in "NEIGHBORHOOD condos for sale" users and not users searching "Guide to NEIGHBORHOOD". Unless it has a negative impact on my pages ranking potential, I believe this is best structure. If you have examples with issues that would be great

[khi5]

sorry, Nakul. I missed your message and just saw it now. Page 1 and 2 are very different pages. Please see my below response to Kane

[KaneJamison]

The issue is two pages on the same site trying to rank for the same keyword. They're going to be fighting against each other and confusing search engines.

It's better to either combine the pages (option 1), or to give them a separate target keyword (option 2). Option #2 is probably easier, but you'll still need to make the user-friendly page more search friendly, and vice versa. Option 1 is probably better if you can add search-friendly text content beneath the map portion of the page, and ditch page 2.

[khi5]

Page 1 has great statistics. Page 2 is more of a guide with videos, pics and more. If page 1 tried to rank for "NEIGHBORHOOD Homes for Sale" and Page 2 "NEIGHBORHOOD Real Estate" would this be different enough? Or, you feel I should really move all that unique content (pics, videos etc) on lower part of Page 1 and use a 301 redirect and shut down Page 2?

[KaneJamison]

Both of those are good solutions - so choose one or the other. If you choose the keyword variation route, then make sure you go through and edit the content on each page to properly reflect the new focus.

[khi5]

As a new website I think safe bet is to include all content on 1 page. Keyword variation means content stays seperated. Better combine and make 1 powerful page.....thx for the insight