TLDs vs ccTLDs?

[venkatraman]

*Was trying to get this question answered in another thread but someone marked it as "answered" and no more responses came.

So the question is about best practices on TLDs vs ccTLDs.  I have a .com TLD that has DA 39 which redirects to the localized ccTLDs .co.id and .com.sg that have DA 17.  All link building has been done for the .com TLD.  In terms of content, it sometimes overlaps as the same content shows up on both the ccTLDs.

What is best practices here?  It doesnt look like my ccTLDs are getting any juice from the TLD.  Should I just take my ccTLDs and combine them into my TLD in subdomains?  Will I see any benefits?

Thanks

V

j3LWnOJ

[JaneCopland]

Hi again,

Sorry it has taken a few days to get back to you. I replied in the other thread about ccTLDs versus using one site. Some additional info: in general, you will have an easier time using the subfolder structure recommended in the other question (again, as long as there are no factors which make it important to have country-specific domains). The Singapore / Indonesian sections of the website will naturally inherit authority because they sit on the strong .com. Just being linked to by the .com isn't enough to give them such a large boost.

Apple uses this strategy for internationalisation: http://www.apple.com/uk/ for the UK, http://www.apple.com/nz/ for New Zealand, http://www.apple.com/sg/ for Singapore and so forth.

On the other hand, BlackBerry uses subdomains: http://uk.blackberry.com/ and http://sg.blackberry.com/.

Amazon obviously uses ccTLDs.

All of these domains are hellishly strong in their own rights; traditionally it has been thought of as best to use one site like Apple does if you are no a mammoth already. However, you can make other options work with good link development. I think in your case, one domain is something to seriously consider.

[venkatraman]

Thanks, Jane, that's a much better answer/example!