Unnatural links to your site—impacts links

[SinaKashani]

I got message in my Google webmaster tool: Unnatural links to your site—impacts links

Does anyone knows the difference between "Unnatural links to your site—impacts links" and "Unnatural links to your site"

Thank you

Sina

[MarieHaynes]

In most of the sites that I manage, "unnatural links-affects links" usually appears if there is a partial match warning and just "unnatural links" appears if there is a sitewide warning.

There's controversy over whether you need to do anything if you just have a partial match warning.  I have an article coming out on the Moz blog in a couple of days that will go into this answer in detail.  But, generally, if you have any kind of warning I recommend doing the work to get rid of the warning even if you're not immediately seeing a ranking drop.

If you know your site is clean (i.e. you've never built your own links or paid for someone to build links for you) then it is possible that there is just one section of your site that Google is concerned about.  An example would be if you had an article about a particular business and then that business built links to prop up that article.  But that's really rare.

Usually what happens when you get a partial match is that Google is just discounting the links that they think are unnatural and there is no further penalty.  BUT...many of these sites go on to get into Penguin trouble.  You do not want that to happen because escaping Penguin is very very hard.  As such, if you've got a partial match warning it's like a gift from Google because they are telling you that you need to clean up and they won't lift the warning until you've cleaned up sufficiently.  This is in contrast to algorithmic issues like Penguin where you don't get any guidance at all.

[iugac]

Matt Cutts explains what it means if your site has a manual action labeled as "Unnatural links to your site—impacts links" and what you can do to fix it.

https://www.youtube.com/watch?v=7Y74Op_k6UY

The difference is that "Unnatural links to your site" is related to your entire site, whereas the message you received is only related to a part of the site.

Cristian

[rikano]

Hi,

I had this kind of penalties in a client website. I knew most of the bad links were targeting the homepage + some brand-dedicated pages. Those were the pages that had the big drop in traffic.

We worked hard to remove the bad links, and after 3 months or so, we got this penalty lifted. Now we are regaining rankings progressively and our penalized landing pages are climbing in traffic.

So what you have to do is simply remove the bad links, use the disavow tool and send a reconsideration request to G (this is a manual penalty).

Hope it helps !