What's the best way to go about building/using interactive snippets?

[KempRugeLawGroup]

I'm starting to see interactive snippets (I guess they're called islands) like the attached image in our SERPs, so I figured I would look into experimenting with them, but I'm not entirely clear how to proceed. I have only seen them in adwords, so is that the only way you can use them? Is there some way to set them up or some service you need to set them up organically?

Lost, but intrigued,

Ruben

SW7ak4d.jpg

[SoleGraphics]

You can use schema (http://schema.org/), html tags to try and get some rich snippets. There really is no guarantee as to what will actually work as Google treats each industry with a different set of rules. What you're referring to is definitely mostly an Adwords thing, except for stuff like your address that can be pulled for your google local page and listed under a SERP for your business name.

Hope that helps

[iSTORM-New-Media]

That example you have attached is a specific type of ad extension only available in AdWords. Schema (as SoleGraphics noted) is a one markup language used for structured data to make many of those snippets, and is the main data format I would recommend looking into. But there are other markup languages and formats out there. Opengraph metadata is also an important markup you should investigate as well: http://ogp.me/.

Another great tool to start testing and implementing structured data is Google's Structured Data testing tool: http://www.google.com/webmasters/tools/richsnippets

You will be able to see examples and test your pages for appropriate markup as well as use their tool to help you add structured data.

Hope this gets you started. I would start with some of the Moz resources and blogs to learn more. Here is a good one to read: http://moz.com/blog/the-lowdown-on-structured-data-and-schemaorg-your-questions-answered

[KempRugeLawGroup]

Great, thanks for the info! It definitely looks like some good places to start.

• Ruben