Google custom url options - Brand Name or Keyword

[EEE3]

Hi All,

Recently we were given the option to choose from two custom urls for a car dealership's G+ page:
+brandname
+locationdealershipbrand

Made up example:
+scottford
+nyford

My gut tells me to choose the +brandname option, but curious to see if anyone had any other input about how the "location + dealership brand" custom url choice could impact local search results, if at all.

(I was surprised that it even came up as an option because to me it echoes EMDs...)

Thoughts?

Thanks!

[masdigitalmedia]

Hi,

I would go with your intuition and focus on brand.  The address is your G+ page, which translates to maps and your site.  Ideally, you have your business address noted in the site with Structured Data Markup.  That seems to cover your bases.

[EEE3]

Thanks masdigitalmedia.