The Moz Q&A Forum

    • Forum
    • Questions
    • My Q&A
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. SEO and Digital Marketing Q&A Forum
    2. Categories
    3. Intermediate & Advanced SEO
    4. Does Google penalise content that sits behind a read gate?

    Does Google penalise content that sits behind a read gate?

    Intermediate & Advanced SEO
    4 4 550
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with topic management privileges can see it.
    • RG_SEO
      RG_SEO last edited by

      Does Google penalise content that sits behind a read gate? Currently, most of the content on our site sits behind a read gate. People have to register before they can view the detailed content. Currently, our forums are accessible to all which draws a lot of long tail traffic.

      Google does seem to be indexing some of our gated content, but can someone advise me how they view this content more generally please?

      1 Reply Last reply Reply Quote 0
      • billhartzer
        billhartzer last edited by

        No, Google does not penalize you for having content that requires registration in order to view. As long as you give Googlebot full access to the content so that they can crawl it properly, it won't be an issue. There are plenty of sites doing this successfully, and they don't have any problems.

        1 Reply Last reply Reply Quote 2
        • EGOL
          EGOL last edited by

          There are plenty of sites doing this successfully, and they don't have any problems.

          I agree with Bill's answer.... but I think that this is something that Google or other search engines could change their mind about.

          I write a blog that links out to a couple dozen articles on the web every week.  I don't link to anything that is behind a read gate.  Why?  I believe that most of my visitors will be disappointed to hit the readgate.

          I think that Google could see searchers click on a listing in the SERPs, hit a read gate, bounce off, and decide that they did not give the searcher a good experience - and thus demote the content behind read gates.  If I was the boss at Google, that is what we would be doing.

          1 Reply Last reply Reply Quote 2
          • MarieHaynes
            MarieHaynes last edited by

            You may want to watch this Google hangout: http://www.youtube.com/watch?v=7NNf_AhA1gw&feature=share&t=42m25s (42:25).  The question is exactly what you are asking.  John Mueller says that if you are showing Googlebot your full content but users can only see it by logging in then that is cloaking and is against the Google guidelines.  If you show a snippet of your page to users and Google sees the same snippet then that's ok.  He said another possibility is to use "first link free" where you allow the user to see a limited amount of content and then put the rest behind a paywall or other type of a read gate.

            I'm also in agreement with Egol in the fact that putting content behind a read gate could really turn away users.  I hate it when I search for something and find what looks to be the perfect answer to my question only to find that it's behind a gate.  The result of this is that I immediately click away.  And, for sites that I know regularly have gated content, I won't click on them at all in the search results.  If this type of user behavior happens often then there's a good chance that it will be seen as a sign of low quality and the Panda algorithm will affect your site which could result in drastic drops in rankings across the board.

            1 Reply Last reply Reply Quote 3
            • 1 / 1
            • First post
              Last post
            • Is my content being fully read by Google?
              TyEl
              TyEl
              0
              10
              54

            • Can Google read content that is hidden under a "Read More" area?
              KevinBudzynski
              KevinBudzynski
              0
              5
              1.9k

            • Content with Read More..?
              Stramark
              Stramark
              0
              5
              143

            • Does Google read code as is or as rendered?
              gfiorelli1
              gfiorelli1
              0
              5
              218

            • Does Google bot read embedded content?
              Bromtec
              Bromtec
              0
              8
              2.5k

            • Google Not Reading Our H1 Tag?
              SEODinosaur
              SEODinosaur
              0
              7
              523

            • Google Translate for Unique Content
              Marcus_Miller
              Marcus_Miller
              0
              4
              1.4k

            • Can google read ajax
              john4math
              john4math
              1
              3
              742

            Get started with Moz Pro!

            Unlock the power of advanced SEO tools and data-driven insights.

            Start my free trial
            Products
            • Moz Pro
            • Moz Local
            • Moz API
            • Moz Data
            • STAT
            • Product Updates
            Moz Solutions
            • SMB Solutions
            • Agency Solutions
            • Enterprise Solutions
            • Digital Marketers
            Free SEO Tools
            • Domain Authority Checker
            • Link Explorer
            • Keyword Explorer
            • Competitive Research
            • Brand Authority Checker
            • Local Citation Checker
            • MozBar Extension
            • MozCast
            Resources
            • Blog
            • SEO Learning Center
            • Help Hub
            • Beginner's Guide to SEO
            • How-to Guides
            • Moz Academy
            • API Docs
            About Moz
            • About
            • Team
            • Careers
            • Contact
            Why Moz
            • Case Studies
            • Testimonials
            Get Involved
            • Become an Affiliate
            • MozCon
            • Webinars
            • Practical Marketer Series
            • MozPod
            Connect with us

            Contact the Help team

            Join our newsletter
            Moz logo
            © 2021 - 2026 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
            • Accessibility
            • Terms of Use
            • Privacy