Category vs Product level URL - Does it Matter?

[AshShep1]

Is there much google juice to be had by moving a key "money making" product up the URL structure?

For example, in this URL http://www.over50choices.co.uk/Funeral-Planning/Over-50-Life-Insurance.aspx will we gain any juice moving "Over-50-life-insurance" out of the "funeral planning" category and directly to the Domain eg www.over50choices/over-50-life-insurance.aspx  ?

The page currently ranks on page 2 and 3 for various phrases and we are looking to get to page 1 - its a very competitive set of keywords!

Thanks

Ash

[WesleySmits]

This change won't give you a very good benefit over what you have now. URL changes are never a good idea unless you have a really good reason for it.

In your case the url structure looks good and i don't think you should alter it.

[AshShep1]

HI Wesley thanks for your advice.

On a connected matter are you able to help with whether its better to have say, 4 individual pages on one subject, with v similar keywords eg funeral plans, compare funeral plans, funeral costs, funeral calculator or should i put all the text onto one page - taking the text to approx 1700 words?

Or i could use tabs across the page just above the fold to make the user experience easier?

Thanks

Ash

[WesleySmits]

Think about how you want to see the information divided from a user perspective.
If the user wants to read about funeral plans and how everything works than the calculator perhaps does not belong on the page. If their is a pricing page, the calculator would fit right in.

Don't overthink the keyword optimization in a way that it harms the user experience on your website. When thinking about keyword optimization it's helpful to read these two awesome blogposts by Cyrus Shepard here on Moz about keyword optimization in themes/concepts instead of individual keywords.

• How to Rank
• Keywords to concepts

[AshShep1]

Thanks Wes

Those 2 articles are spot on for what i am looking for!

Ash