How to Push Free Offer for Links, Likes and Shares.

[GrouchyKids]

I have been working with a UK based printing company for a while now.

We have had some good success, ranking well for most of our target phrases.

One thing we do is to offer select Graphic Designers and Illustrators free business cards.

Last year we approached a load of Designers and Illustrators (sourced via followerwonk) and printed cards for them, but we have run out of suitable candidates.

One particular problem is that if the designers don’t need cards at that moment in time, the offer is forgotten about.

Any Ideas how we can give the offer a lift?

Let me know your thoughts.

Justin

[mstoic]

You can take the help of Facebook ads

[Everett]

Here are a few ideas:

1. Create a nice landing page and drive traffic to it from native ad platforms on Facebook, Twitter, Linked-In....

2. Partner with "groups" on Facebook, Linked-In and G+ to offer their members free business cards

3. e.g. https://plus.google.com/u/0/communities/104764329569377268904/stream/7596df91-7935-400c-9e8c-479f3b0a403b?hl=en

4. Write guest by-line articles for small business sites about how to go off on your own and start a design business on a budget, and include references to your landing page for free business cards

All of this assumes that the landing page has some sort of pre-qualifying questions since you mentioned "select" graphic designers and illustrators.

I think partnering with design groups to offer their members free cards would be a good way to go. You can find groups of designers on just about very major social media / networking platform on the web. You can even try local groups from Meetup.com and elsewhere. You could partner with a design conference, or a graduate school... You could buy placement in a design-related newsletter, etc...