How To Deal With A Tricky Market

[mitonmark]

Hi,

I hope to get some advice from some of you here. I have picked up a client in Scotland that owns a pretty large Taxi firm, however, they are competing against a much larger competitor. BUT I am thinking digital marketing rather than rankings here. My client has a great iphone app for booking and car tracking and in car card payments that no other competitor in the area has, or is willing to invest in. They also have a fleet of executive cars.

The company do have facebook and twitter accounts but do not use them properly YET. The company want to make the most of there recent huge investment and digital is where they want to improve their marketing efforts.

I would like to know peoples opinions on what they should do to get the company more business through digital means. The way I can see it is to get more people to know about the app and ease of bookings. But, how to do this is my question. Twitter ads and facebook ads I imagine are a good way, with an incentive. But I would also like to know if any people have any recommendations.

Thanks

[OlegKorneitchouk]

Who is the target demographic?

Random thoughts

• Go heavy on social media, especially during big events/holidays (get picked up from airport, avoid drinking driving)
• Download the app for a chance to win a free limo tour
• SEO - write about places to go in the area, share stories
• Make sure the app makes it super easy to book > share + after they actually get picked up/dropped off > share
• g/fb/twitter ads

[mitonmark]

Hi Oleg,

Thanks so much for the reply. Really helpful points, especially about the share ability in the app.

Target demographic is generally local Taxi users, currently the general consensus is that the company does not operate from a certain town and we have to let people know that they actually do.

The executive hire part of the company we can work more with SEO as people tend to search around for pictures and information of the actual car they are going to receive.

Thanks

Mark

[OlegKorneitchouk]

Some more ideas:

• Track miles taxied and give bonus free miles
• Refer a friend and get free miles
• SEO: ask them to leave a review after they got a ride
• SM campaign: selfies in the taxi (#supertaxi or something)

I guess my general train of thought is to trade social media engagement for free taxi fares.. get people talking about the service and how easy it is to use.

Fun project, enjoy