Average Time to Conversion on Site

[dsinger]

I am curious to know if there is a way to view or calculate the average time it takes site visitors to convert per session.  For example, based on a current website design, the average time on site might be 3 minutes and the number of conversions might be 100.  is there a way to say that for the current website design, it takes 3 minutes for the average site visitor to submit a web form?

Then, as I redesign the site, my goal would be to improve the average time to conversion by making the web form more accessible and require less information within the form itself.

I don't think this is currently possible in GA.  Has anyone figured out a way to accomplish this by use of traditional tracking tools?  Or, am I facing having to code my site to record each visitor's time on site from the second they enter and then stop the clock when they submit the form?

[WesleySmits]

I'm not entirely sure if the time is the most relevant factor to take into account here.
People browse the web in different ways and some people are very fast and some very slow.

My focus would lie more on the amount of actions someone has to take from the entry point of the site till the conversion and try to improve from there.

I do not know if there is a way to track the average time to conversion to be honest.

[dsinger]

I see what you are saying and I mostly agree.  That is why I said average.  while there would be some outliers for sure, the bulk of people behave in similar ways, and would be represented on a bell curve.

Knowing that, I would also be interested to see how many pages the average visitor views before submitting a web form.  Then I would try and reduce that by making information more easily digestible and making the web form easier to find and interact with.

Essentially, I would want to isolate visits to those that ended in a web form conversion and remove the data for visits where they did not.  then look at those averages for time on site?  while I know that some people continue to do other actions on my site after then convert, most exit from the thank you page.

[WesleySmits]

Oke, i see your point.

Perhaps you would find your answer in this article-> http://www.e-nor.com/blog/google-analytics/time-on-site-2-0-tracking-conversion-duration-in-google-analytics

I would also recommend reading the following article -> http://blog.custora.com/2012/10/dont-look-at-average-time-to-conversion/

They have some valid points in there.
I hope my answers have been of assistance