SEO ROI for brick-and-mortar small business?

[sbs219]

So I've just been contracted to do some on-page and local SEO for a number of websites, and aside from analytics, I don't know how to prove the ROI. Any thoughts on that? For example, how do I prove a restaurant is getting more customers because I optimized their website and established and enhanced local listings (or if that's even the case)? How would I measure that success, especially if there are other variables (maybe they're also kicking off some off-line marketing in tandem ... )

[BlueprintMarketing]

Local Search ROI = ((Lead Value X Campaign Value) – Cost of Campaign) / Cost of Campaign

http://streetfightmag.com/2013/09/18/calculating-the-roi-of-local-search-campaigns/

Hope this helps,

Tom

[sbs219]

Wonderful - thank you.

[sbs219]

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