What metrics does the fb:admins Facebook Open Graph tag actually provide?

[Critical_Mass]

I'm considering implementing the "fb:admins" Open Graph tag on our website to provide our social media team with additional analytics. We already have the other standard OG tags in place. My question is twofold:

1. Can you use a Facebook Page ID rather than an individual user's account ID?

2. What data, specifically, will this tag provide? Our site already has an official Facebook Page and I'm curious whether this tag would make any NEW information available, outside of what we can already get within the Page Insights. I would love to see a screencap if anyone has it implemented!

Facebook outlines the tag usage here, but it's not exceedingly helpful: https://developers.facebook.com/docs/insights/

Thanks guys!

[TakeshiYoung]

Adding fb:admins will allow you to see Facebook Insights for your domain, which shows you things like how many times your site has been liked & shared on Facebook. The fb:admins tag also serves other functions like allowing the admins to moderate comments (if you're using Facebook comments) and automatically creating pages in Facebook when the admin likes a specific page. So the tag does a lot of things.

You can only use user IDs for the fb:admins markup, not page IDs.

[Critical_Mass]

Thank you so much, Takeshi! This helps.

So if a fan page already exists, implementing the tag wouldn't create an additional fan page to deal with, would it?

Thanks again!

[TakeshiYoung]

That's right.