Schema.org for LocalBusiness v. Webpage

[farlandlee]

I am adding schema.org markup for some clients and I am running into an issue.  Specifically the site I am working on uses a child theme for Genesis 2.0.  Genesis 2.0 added schema.org markup by default to all pages.  If I want to change the markup on the home page to a LocalBusiness should I remove ALL other schema.org markup on there for the website (marking nav as nav , header as header, etc)?  Or can I leave the markup as a webpage and just add the local business markup as well?

When I look at it in the testing tool in GWMT, it just shows the webpage markup not the LocalBusiness markup.  You can take a look here: http://blueskyrestoration.com.

Thanks in advance for your help!

[RobertFisher]

Matthew,

I took a quick look and it appears the site already has the markup for local business:

itemscope itemtype="http://schema.org/LocalBusiness">

itemprop="name">Blue Sky Services & Restoration | itemprop="address" itemscope itemtype="http://schema.org/PostalAddress">itemprop="streetAddress">355 S Millward St, itemprop="addressLocality">Jackson, itemprop="addressRegion">WYitemprop="postalCode">83001 | <a <span="" class="webkit-html-tag">href</a><a <span="" class="webkit-html-tag">="</a>tel:307-734-7678" itemprop="telephone">307-734-7678 | <a <span="" class="webkit-html-tag">href</a><a <span="" class="webkit-html-tag">="</a>mailto:info@blueskyrestoration.com" itemprop="email">info@blueskyrestoration.com

Are you trying to change it?
Best,

Robert

[Travis_Bailey]

It looks like you're all set. It's showing local business, then it jumps to item 1 - which is the postal address. That's just how it displays in my experience.

[farlandlee]

Indeed.  Thanks for looking.  I removed all markup except the local business so I am glad that is what is showing

My question is is it ok to leave the webpage markup (i.e., itemscope itemtype="http://schema.org/WebPage") on the home page alongside the LocalBusiness markup or will that screw up the indexation of the LocalBusiness markup?  I ask because while it is obviously most important to me to have it be indexed as a local business, it occurred to me that also indexing the navigation as SiteNavigationElement, the header as WPHeader, etc would help Google and the other search engines with the indexation of the overall website, as it is intended to do.

[farlandlee]

Thanks Travis.  I don't think I asked my question clearly, my apologies.  Please look at my response to Robert.  Thanks again for looking!

[Travis_Bailey]

That's what I get for speed reading. I don't think it would interfere. The only other markup I see is WPSideBar (crrrrrazy camel case). I would imagine a bot would look at the page and say; "This seems to be a site that has a sidebar. This also seems to be a local business in Jackson Hole."

I haven't looked into screen readers in a while. Maybe there's a screen reader that interprets Schema markup. If that's the case, you're likely improving accessibility, which is generally a good thing.

[farlandlee]

Looks like I missed removing the sidebar markup on the home page... oops.  Anyway so it sounds like you think Google can handle multiple sets of markup on a page?

[RobertFisher]

Matthew,

...it sounds like you think Google can handle multiple sets of markup on a page?

With a few exceptions yes. For example we regularly use schema for Local business on the same page that we have review markup. This markup is used by the search engines to provide the best results on the serps. I am sure there is a way you can go overboard, but I am not sure there is a penalty for that if all of it were true.

For product reviews, you do not want review markup on a page for more than one product is an example of not having multiple sets of markup. (But you could have local business markup on that same page.

I don't think the WP sidebar markup hurts (but it is of no value to your site IMO).

Hope this finally clarifies, (sorry I did not see the question after my first response)

Robert