Pre-launch site or not

[fredrikahlen]

We are going to set up a new site in four months. Historically we always set up a simple Wordpress "Pre-launch-site" with relevant texts to start ranking in the SERP. Anyone with experience of doing/not doing this and what is had led to?

A site with relevant texts also should have incoming links, which needs more work.

[MoosaHemani]

Pre launch is always a great idea but setting up a page that says coming soon with an option to subscribe, didn’t really work well (at least now!) as everybody is doing this already!

You have to be a little more creative with your pre launch strategy and this can give you great amount of links, subscriptions and more importantly buzz within the targeted audience.

Sam Crocker write a great post on Moz.com a while back where he discuss in detail about how to go with Pre Launch and how a great pre launch strategy can create a buzz within the targeted audience.

Here is the article: http://moz.com/blog/creating-a-buzz-prelaunch

Hope this helps!!

[fredrikahlen]

Thanks alot! The reason for the pre-launch site would på to get up relevant content and start building SEO-value. Of course, there would be much more beneficial to also get some inbound links, however the resources for this is limited.

Setting up a Wordpress-site is not much work and I have the content, but I am not sure if it is worth doing anyway?